We learn three kinds way to add the products,but our aim is to sell our product. So how to get more impression on internet ,and get more trafficis is the first step.That’s the reason we need to do search engine optimization.That help us to get more traffic from Google. And if we want to use google ads,seo product structure also has benifit.Fortunately,shopify provide the tools to help us do better on seo.
On the product page,we can scroll down to the bottom,we can find the search engine listing.It shows how our products shows on search engine.
From it,we can see how our product and description shows.Now we can search something on google to see the search results to compare,then we know how to improve our product’s editing.For example,we search the wordpress tips and traicks 2024,it shows a lot of results.
The first part is the website’s logo and name.
Second part is the title.
Third part is the beginning part of content. It guides us how to improve our product seo.
For the logo etc setting,we can see the particle:How to design a logo.
The title is the product title.We can compare a lot of excellent shopify store or wordpress store,we can find the title is brief and full of keywords.
We need to know the keyword has three principle:outstanding,relative and densitive.
What is outstanding,it means when search engine grab our page,the first one they touched.So we need to put our core keywords on the left.When google grab our page,then it will say:hey,the page talk this.
The relative means that search engine try to distinguish what you page talked about.For example,our website talked wordpress and shopify web build tips,it found all the topic is realted with website build.
The destities means when search engine grab our page,it find the keyword appears again and again.
Now we know how to edit our product listing.
For the title,we should set up at least two keywords,and keep fluent and brief.We introduce it as a formula: core keyword+long tail keyword+our brand.
And as per shopify search engine listing,the title length not exceed 70 characters.Otherwise,the google won’t show it completely.At the same time,we’d better to emphasis the product selling points in the title.
Now we should edit our description part. At this part,we’d better to provide the product’s details,to describe our product’s selling point and advantage,to show the value why to buy from us.And put some keyword in description to enhance the relative and densities.
The product page affect the customer purchase desire for the product.We also need to provide the convenience and trust to our customer.We can list our delivery time,delivery ways,our return policy. To guide the customer the whole process of buying our products. We’d better to add some trust icon.
The above talked the characters part of product listing. The pictures part also important,we can do some seo.
First,we need to choose the image format,usually the JPEG better,it can provide enough definition by minimal size.
Then we’d better to provide small pixels image or compressing the images before uploading,to enhace the website loading speed.
we can name our pictures by the product keyword And add the alt text.It helps the search engine to identify what the pictures talked about.
When we add pictures on the shopify store,we can click the pictures,and then shopify will pop up a picture setting page.We find the Alt text and fulfill our contain keyword clause in.
Ceartainly,we also can add shopify plugin for image optimization to help us. We can find it on shopify app store to add suitable plugins.